Proper development changes good ideas into successful advertisements.
An idea is only as good as its development. Knowing this, we work closely with publishers to ensure that campaigns are integrated and developed successfully. For example, an advertiser may want to implement something that doesn’t work in a game. In-game advertising being a new medium, advertisers are not always cognizant of the gaming mentality, but we quickly address that in-game advertising is a much different game than traditional advertising mediums.

Place an advertisement wrongly – and congratulations, you just killed the game and the millions of dollars a publisher spent in its production.

Being able to address issues before they arrive is achieved because of our involvement at the development level. Knowing what works and what doesn’t is our responsibility, one that we take quite seriously. Our relationship with publishers and production firms allows us to make crucial determinations about applicability and integration and act reponsively.

Involvement at the development stage is not only smart, it’s crucial for seamless and cohesive advertisements. Publishers can be assured that when GameGlance is involved in the advertisement development aspect of a title, the spot will be successful and compelling.

If you need on information on how to best incorporate in-game advertising into your titles, please contact us.