Amazon goes down under
Amazon hasn’t had a very smooth smart in launching into the Australian market. Last week, there were some hiccups that resulted in a false start. Things apparently have been smoothed out and Amazon is set to actually launch.
There has been a lot of coverage about how Amazon may just smash up the brick-and-motor stores in Australia. Much in the same way that it has disrupted the retail legacy in the States. It has yet be seen if it will hold true or not. Australians tend to be more local centered and retailers have developed strong physical consumer bonds with their customers.
While there are fabulous deals to be had at Amazon – there are also some serious shocks. It appears that many electronic products (cameras, televisions, audio equipment, etc) are inflated over prices that can be had at local retailers. We’re not talking about just a couple of bucks. These are significant markups. So much so that consumers are already calling “foul” and asking for Amazon to do some moderation.
Other products in other segments are priced more inline with consumer expectations. We will stay-tuned to see if Amazon AUZ becomes some premium type of shopping space or if it can transition into the everyday life of the buyer.